Top 5 Social Apps Performance on Android in Brazil Q4 2023

In Q4 2023, the top social apps on the Android platform in Brazil exhibited distinct trends in downloads, revenue, and active users. Here's a detailed look at the performance of Instagram, TikTok, Threads, Instagram Lite, and TikTok Lite - Save Data.

Instagram saw a notable increase in weekly downloads, culminating in approximately 1.07M in the final week of December. Weekly revenue peaked at around $81.6K by the end of November, while weekly active users remained relatively stable, fluctuating around the 60M mark.

TikTok experienced a peak in weekly downloads at about 635K in the last week of December. Revenue trends showed a slight decline, with the highest weekly revenue hitting around $145K at the end of September. Active users hovered around 49M to 50M throughout the quarter.

Threads demonstrated a surge in weekly downloads, reaching approximately 847K in mid-December. The app's active user base grew steadily, peaking at around 6.2M in the second week of December.

Instagram Lite maintained a consistent download rate, with peaks around 339K in late October. Active users ranged between 540K to 610K, showing slight fluctuations but generally stable engagement throughout the quarter.

TikTok Lite - Save Data experienced a notable spike in weekly downloads, reaching about 510K at the end of October. Active users saw a decrease towards the end of the quarter, dropping from around 13.2M in late September to approximately 10.4M by the end of December.

These insights are based on data from Sensor Tower. For more detailed insights and analytics, visit Sensor Tower.